Tag Archives: Direct Mail

How to get prospects to open your direct mail envelopes.

Alan Sharpe asked: In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your Read More... ...

10 Steps To Maximize Your Postcard Campaign

John Safin asked: Most proactive marketing campaigns have some form of direct mail incorporated into the overall strategy. Postcards, occasionally overlooked, are an effective marketing tool with good value and high impact: • Typically they have lower postage costs when compared to Read More... ...

Affordable Envelope and Hand Enclosing Services

Anirban Bhattacharya asked: It is important for businesses to secure affordable envelope and hand enclosing services within their fulfilment operations. Many companies automate the process wherever possible to achieve such cost efficiencies. It is understood that such an approach can be four, Read More... ...

Using Full Color Postcards as an Advertising Tool

Charles White asked: s times when there are lots of messages from the media, postcards are not that costly and is an effective option in advertising, particularly during expansion of your business. Postcards helps advance your business and informs special events when introducing a new Read More... ...

5 Considerations Before You Write Your Brochure

Lynne Saarte asked: Brochures are a great way to get your detailed product info to customers or as a way to generate sales leads. Brochures can work alone or they can support other sales and marketing materials. Before you even start writing your brochure or even think about the brochure Read More... ...

5 Tips on Letterhead Printing That Will Get You Noticed

karen grahams asked: Usually when a small business owner is making a list of all the marketing materials he needs, he’ll forget about letterhead. Other business owners may not think letterhead is that important. But letterhead is extremely important. Along with a business card, a nice Read More... ...

Are Folding Machines Really Worth It?

Michael Chan asked: Folding a large amount of documents can be a repetitive, time-consuming task. The image of your business depends on the perception of the materials you mail. Many people pay attention to the quality of the printed page they send out, but not as many pay attention to the Read More... ...

Design Is Key In Leaflet Printing

Andrew Redfern asked: Many companies when looking for ways to advertise their company, especially when it’s for a public event, choose to hand out leaflets. Leaflets are convenient because they can be handed out to a large number of people quickly, efficiently, and for a fraction of the Read More... ...

Brochure Design: Tips and Techniques

Roberto Luongo asked: A brochure is known as the advertising tool that carries eye catching designs and attractive language to attract people to get its proper meaning. Brochures are used to design for the promotion of locations, events, hotels, products and services. Usually, brochures are Read More... ...

The Different Types of Envelopes

Kaitlyn Miller asked: Time and again, envelopes have proven their worth in providing every business with great packaging for their marketing materials. Used for carrying letter proposals, brochure printing pieces, postcard printing items, and even flyer printing stuff, your envelope printing Read More... ...