Modern Postcards: not Just a Travel Postcard Anymore

Robert Johnston asked:

Postcards nowadays are not only used as travel mementos or greetings. They have become business tools for marketing, public relations, fund raising and many other commercial activities.¬†Postcard printing services are creating designs, not just for travel destinations, but also for certain global or national issues and political campaigns.¬† The postcard has indeed grown from its “wish you were here” roots and has become something else.

Designing effective postcards for business

Naturally, postcards can be easily adapted for business. It is conveniently distributable, easily designed and has the effect of a personal letter meant for the one receiving it. It is perfect for so called “postcard marketing” strategies where a direct mail is sent to potential customers offering a “hi and hello” with a little added “would you like to see and buy” attached to the end.

Ultimately though, a postcard for business should impact the receiver at first glance. The image printed in the postcard should clearly connect to him/her to the message you want to send. This is why a lot of thought should be put into postcard design. Firms that offer color postcard printing services usually have teams that can help you design postcards.

For example, a black and white photo about famine in Africa is great on a postcard for fundraising to prevent that crisis. A full color postcard printed in glossy paper advertising a special event or holiday can also entice people to join in the occasion. You can use taglines as well. Better taglines, witty or memorable ones can also illicit a favorable response.

Creating custom postcards for friends and family

Making a custom postcard for friends and families is also an increasing trend. With technological advances nowadays, you can just take a picture of yourself, where you are visiting and then print postcards immediately after a few seconds. Try to be creative and unique when it comes to postcard printing. Some cameras have special filters and effects that make images more interesting. You can also use image editing software to enhance your images and add other objects and effects like text.

Printing your postcards

For personal postcards, you can print your cards using your home printer or at a special image developing shop where they can print on blank postcards. This can suffice for a relatively minimal amount of postcards.

For business purposes, it is better to hire a postcard printing company that can print hundreds or thousands of copies. For postcard mailing purposed this is more economical since the cost per postcard becomes less the more copies you print.

Postcards like all other forms of distributable media can easily be recreated to serve another purpose. Try experimenting with different ideas and designs to make your postcards unique and more useful.

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