How to Make Presentation Folders Work for You

Willy Walt asked:

Presentation folders do more than just hold loose paper. It has developed into an essential accessory to all other documents. There is no limit to the various designs that can be placed on the folder. Presentation folders can be as creative as you want them to be. After all, they represent you and your company. Every industry can use presentation folders as promotional material. Everyone has something to sell to the public. Folders help you market your services.

Characteristics to consider when designing your folder:

1. The standard size of a presentation folder is 9×12. Decide if that’s what you want, or if a smaller or larger folder would suit your needs better. Flaps come in various sizes and shapes as well. They can also include features such as slits for business cards or CDs depending on your needs. Business cards is a great idea for getting your name attached to the company, with instant contact name and information for your client when they open the folder.

2. What kind of image are you trying to get across? Most folders should include the company name and logo, but many include images as well as quotes or mottos for the company. Decide what colors should be on the folder. What will catch your audience’s attention? Bright vibrant colors or earthy tones? The creativity can be endless.

3. What material will be included in the folder and what will it look like? To look more professional, a coordinated folder with coordinated material inside shows more organization and style. Keep it looking like one kit that goes together.

Presentation folders are made with a heavier stock paper that makes them last longer and keep your documents safer. They are unlike the folders in the office supply stores that are made of flimsy paper material.

The better your presentation folder looks, the better your presentation will be. You will catch your clients’ eye immediately and the contents inside the folder will keep them hooked.

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