How to Producing a Great Catalog for your marketing

Determine your Audience:
Nobody knows your products and your customers better than you do. Understanding your audience is the first step to creating a successful catalog. Customer data and insights should precede your decisions such as to whom you will send, . Size, shape, number of pages, and amount of photos or illustrations are important factors in shaping your catalog design. Remember that books, magazines and brochures are normally printed in four page groups. As you do your rough layout for the catalog, keep your page count in multiples of four. Get a good idea of what will be on each page before you start the catalog design. This will help smooth the entire process and keep your catalog printing costs under control.
Catalog printing company: zx printing.

Create your Layout:
We have all gone into stores and noticed items strategically placed to maximize exposure. Think about presenting your catalog in the same way. Merchandising is important to ensure not all products are weighted equally. Customers want to know what’s new and exciting, so guide them.
Customer attention starts with a strong catalog cover:
Your catalog won’t do much selling if no one wants to open it. Focus on creating a powerful catalog cover design, one that excites the customer’s interest and helps enhance the overall impression of your company. Given a strong cover concept, your catalog stands a much better chance of breaking through all the “marketing noise” out there and capturing your customer’s attention.
High quality catalog Design ideas:
Quality images make a high quality catalog design
Successful catalogs make use of high quality images. One of the very best catalog design ideas is to make sure that you have digital photographs (or scans of photos) at no less than 300 dpi. High resolution images give you the best chance for success in printing.

Make sure you use a good image-editing program (like Adobe Photoshop) to prepare your catalog images to go to press. If your catalog is being printed on an offset press, set your images’ color mode from RGB to CMYK. If printing your catalog in black & white, adjust the images to grayscale. When ready your images can be submitted for printing as either JPEG or TIFF files. Issues like paper quality have important implications on the final printed image quality. Always communicate with your printer before submitting files for production for best results.

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