Paper – Help understanding paper stock

You should invest alot of time and thought into choosing your paper stock. Usually the most costly part of the printing job is the paper stock. Just ask your printer to provide you with more information on paper stocks and I am sure they will supply you with mountains of paper samples to choose from.Choosing the wrong paper stock can be costly and time consuming. The first step would be to select your colors then choose your photos and designs and the best printer. Now its time to choose your paper stock. Here are some stock options
Brightness of the paper:

Brightness refers to how much light is reflected off the page. Uncoated stocks reflect less light than uncoated stocks do. Although most people prefer a moderate amount of brightness, make sure when choosing a paper that it will not reflect too much light, therefore preventing the reader from seeing what is actually been printed on the page.

Strength of the paper:

We are talking about the strength of the paper. How durable does your paper have to be? For example the paper bags at the grocery store are very durable because they need to hold heavy items. Keep in mind with most print jobs you don’t need that strong a paper.

Thickness of the paper:

How thick should your page be? Keep in mind that sometimes paper may not weigh very much but still be thick. Magazines and books are usually printed on thick paper and gives the appearance of actually having more pages. Postcards require an even thicker stock. One thing to keep in mind is that the thicker the paper the more expensive.

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