Different Kinds of Catalog Layout

Catalog graphic design refers to the layout, text, and images used to craft a catalog worthy of selling innovative products. As catalogs continue to advance in their

design and strive in the crowed mail-order market, companies need a catalog graphic design that is beautiful and effective with just the right style for their


There are several standard layouts that you can use for catalog printing. Each kind of layout can be very useful for different kinds of prints from luxury catalogs to cheap catalog printing. There are five standard layouts that you may want to learn about. In this guide we will talk about those five in detail, and we will share with you the correct situations and when to use them in catalog printing.

The grid layout – The grid layout for catalogs is one of the easiest and most common that people use. In fact, most people who use cheap catalogs use this format as the best and most efficient layout. This is because you can maximize the catalog space when you divide it into several equally sized cells arranged in a grid. All your products in the catalog are equally spaced and exposed and people can easily see your whole catalog line in a simple glance. The only drawback here is that you will loose space for information and important details about each product the more products you have, since more space will have to be divided to these items. However if you need a simple and fast layout for your color catalogs, this layout is your best bet.

The column layout – The next kind of layout is the column layout. This involves having one column of space reserved for each product in the catalog. Column layouts are perfect, especially if your products need more than just a picture to be explained. For example, if you are making a catalog about computers and other gadgets, you may want to put in the product specifications in your catalog. This means displaying its various hardware and software features and the technical details of each product that people see as crucial to judging that product. The column layout gives enough space usually for most products to have a detailed description about its features.

The row layout – Now, the row layout is pretty similar to the column layout in catalog printing. The only difference here is that the row layout uses rows and not columns. Depending on your catalog dimensions, the row and column may be longer because of the actual height and width of the catalog. In most cases though the row is shorter. This means that for each product in a row, you will have less space to write on. However, this is offset usually since row layouts can let you advertise more kinds of products in one page than the column layout.

The magazine layout – Also we have the magazine layout. These are the layouts that are perfect for more picky and high end customers. The magazine layout for color catalogs mean that your products are shown in a more “used” situation where they are typically found. For example your catalog can have a nice photographed scene where all the models are wearing your products while still having fun at the game or at the mall. This gives the catalog a more personal appeal that can really attract people as they see the products used by actual people. In hindsight though this technique can sometimes be inefficient since some your products may not be emphasized right away while others can be seen with no trouble in the photograph.

The open layout – Lastly we have the open and free layout. This is basically a custom mix of the elements found above. You can have for example, a nice catalog magazine layout giving a nice dynamic scene while a couple of rows below some products are being advertised. It is all in the imagination really, and if you have the right idea, you may be able to have a nice, new and unique layout technique for the future. Use this layout if you want to look new or if you have a specific theme in mind for the catalogs.

Great! Those are the common layouts that you can choose from for catalog printing. Hopefully this has helped you figure out the correct layout that you should use for your own color catalogs. Good Luck!

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