Advertising printing

Advertising printing stands for about 40 percent fo the total printing market, advertising printing include catalog printing, booklet printing,brochure printing, letterhead printing and poster printing ect….For the advertising printing it is typical that the print buyer and the target group for the information are not the same. The print buyer pays the printer and distributor for delivering advertising material to the target group. For the advertising market it is most important to develop distribution channels where the advertisements meet their target groups.

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