Tips On Making An Awareness Campaign Poster

Janice Jenkins asked:

Waging an awareness campaign is a time consuming and wide raging process. It involves passing out important information using several types of mediums to get to a wide audience. One of the most popular mediums that most people invest in for awareness campaigns is poster printing. Large poster printing provides an efficient and attractive way to spread awareness and inspiration. If you want to know a few tips on poster printing for awareness campaigns, the items below should help you out in your own campaign poster printing process.

Summarize your content to its shortest possible form: The first thing that you should concern yourself with for your campaign posters is the content. Since posters are a largely visual medium, the text that is printed in them should be kept at the shortest possible form. This does not mean though that you must cut your content. This only means that you should phrase your information as concise as possible. Do not linger with your descriptions. Instead use bare and direct facts with only a hint of passionate leaning for the awareness cause. By doing this, you should keep your color posters as clean as you can have it without sacrificing your content.

Outline your major concepts: Do not forget to organize your content into major concepts. By writing your campaign content in useful chunks under descriptive headings and subheadings, people can read your awareness posters easily and quickly. Moreover, if people want to read the poster again as a reference, they can easily find the information that they want quicker by reading the headings as well.

Use only one or two major images: Now, in terms of the images for your awareness poster, the best tip is to use only one or two major images. Since your main focus for your posters is the distribution of information, using a lot of images will only distract people to that goal. So it pays to have only a couple of major images in your color poster. You can have one main one that spans your whole poster, while one or two smaller images can support your text.

Use large and clear fonts: Besides the images, you should also be concerned with the font style of your text. In most cases using large and clear font styles is recommended for an awareness poster. Try to use modern and simple styles which are easy to read and recognize. You do not have to go too creative with this style since you want to make the delivery of information as fast as possible even with your posters.

Print large posters: Now, for the poster size, it is highly recommended that you print them as large as you possibly can. This accomplishes two things. It maximizes the exposure value of your posters, making it more noticeable to a wider range of people. Secondly, it also gives you a bigger area for your content, letting you pack as much information as possible for the color poster.

Print as many as you can: Also, do not forget to print as many posters as you can with your budget. In an awareness campaign, you would want to reach as much people possible. By printing a lot of posters for your awareness campaign, you can distribute them to more types of places where there are a lot of people.

Repeat postings: Lastly, a good strategy for awareness posters is to post several posters in one place. “Repeat postings” reinforce your messages several times since people will have a lot of chances to “accidentally” read your posters. This might double or triple the cost of your posters per location, but it is well worth it since it will also double or triple the chances of poster exposure.

Great! Hopefully these tips should help you produce great looking, extensive and highly effective color posters for your awareness campaign. Remember them well, and apply them to your own poster printing campaign. You will not regret it.

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