How to Start a Postcard Printing Campaign

Kaitlyn Miller asked:

So you want to start a postcard marketing campaign for your business? Do you know how to start postcard printing? Do you know the different aspects on how to produce a postcard print? If you’re completely clueless about postcard printing then you’re in luck. Below we have created a simple step by step guide on how to start your postcard printing and marketing campaign. Follow them carefully and you should be well on your way to use your postcards for marketing success.

Research your target market The first thing you need to do is to decide and to research on your target market. This should be a standard business and marketing strategy. Do this by examining your product, or in this case the object of your color postcards, and determine what kinds of people will be interested in that object or place. They can be young, old, male, female, rich, middle class, poor, professionals etc. Once you have narrowed down your market to a few key demographics, then you need to understand the nature of them. Try to find out what they like, what they dislike. How do they talk to each other? What are a few of the slang words they use? What do they hope for and dream about? Once you answer all these questions you are ready for the next step.

Create an appropriate design The next step involves creating the appropriate postcard printing design. Armed with the information you have from the first step, you should have a pretty good idea of what your target demographic should respond to. Use the language of your market to create the text content of your color postcard. The art style of your custom postcards should also match the preferences of your target audience. For wiser and more mature audiences, a punk, rocker or chaotic style of design might be a turn off. On the flip side, formal and elegant designs might appear boring and “square” to a more youthful crowd. Mix and match these factors and you should have an appropriate postcard print design that your audience will take an interest to.

Initial testing Of course all designs are not born perfect. Always have a few sample postcards printed first so that you can test out their design. Have people critic them and list down the pros and cons of its design. Judge them by several criteria like design, content, image quality, paper quality and overall appeal. If you can try giving them out to some of your target audiences and you can ask their opinion about the color postcard. Once you get this data, redesign your postcard if it is needed.

Find postcard printing services After you have finalized your design, then it is time to look for a postcard printing company. Most publishing companies have postcard printing services. However some are better than others when it comes to custom postcard printing. So shop around and see where you can get the best quality for the best possible price. As a nice tip, you can check out online printing companies so that you can browse for them easier. Try to be extensive in your search so that you can minmize cost if possible by looking for printers that specialize in printing postcards.

Distribution Great! Once your color postcards are printed, all that is left to do is to stamp them up and send them on out. Since you have that demographic data from step one, you should know exactly to what kind of people you can give them to. This should give you the exposure you want from postcards. A good return of investment.

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