Postcard Marketing: Do Postcard Printing Sizes Matter in Direct Mails?

Kat Nocom asked:

Yes it is true that the message of your postcard campaign is far more important than the size of your postcards. Marketers usually test variations on the headlines, the content or the message, and the offer or call-to-action stated on the postcards. However, it is important to note that various postcard printing companies offer different postcard printing sizes for the customers. Businesses must also give consideration to postcard printing sizes because it is one of the factors that attract the people.

There are many sizes in which customers can choose from but they can all be categorized into two: large postcards that are about 6 ”x 9”, and standard size postcards that are about 4” x 6”. One advantage of large postcards is that they stand out among the standard-sized mails in a recipient’s mailbox. Furthermore, large postcards can include more information and pictures essential to get the message across the target readers. With this, there will be an increased response rate from the customers on a direct mail postcard campaign.

Postcard printing sizes vary, depending on their purpose or on the type of marketing strategy a business wants to use. The standard postcard printing size include 4” x 6”, 5” x 8”, 5.5” x 8.5”, 6” x 9”, 8.5” x 2.75”, and 11” x 4.25”. The standard sizes can be printed using digital printing, four color printing, offset printing, and custom printing. These postcards can be coated with UV, gloss and matte coatings as preferred by clients. Coatings are used to protect the inks on the postcards after printing.

Customers can choose among the postcard printing sizes to enhance their postcard printing projects. The size of the postcard shall be determined in line with the purpose and business objectives. Companies will have to choose the right size that fits their postcard marketing campaigns.

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