Design Tips for Your Marketing Materials

Kate asked:

If you have a business, you aspire to carve a special niche for your company. One way to help you do this is to create your very own image. Image, which customers often translate to reputation, helps make good business. How do you create an image then?

The answer is through high-quality marketing materials like flyers, letterheads, brochures, or business cards. These materials can help you maintain loyalty or attract new customers. The next question is how do you create high quality marketing materials?

Well, for starters, there’s a huge array of desktop publishing programs that make it easy for you to design your very own marketing materials like posters, brochures, letterheads, etc. Most of these programs provide you with a step-by-step process from determining sizes to identifying colors to saving images. To make it more convenient, these software programs also allow the user to select templates that would suit their specific business needs.

Here are some design tips to create a more personalized look:

Envision your mission

The first thing you want to do is to create in your mind a vision for your company. Do you want to be a leader in the letterhead printing industry? Or do you want to bake the creamiest pies? Whatever your visions are for your company, it would help if you can visualize them. This is essential because you would want this vision to be translated through your marketing materials.

Legacy of the Logo

Your logo should be your legacy. Any company logo in your letterheads for one thing, should be able to capture the essence of the organization. It should be able to say something about the company just by looking at it. Creative logos challenge the mind. They capture the interest of your clients and they make your letterhead printing company for example, to stand out from among the rest. Finally, your logo should be able to stand the test of time.

Simple is beautiful

The well accepted notion that in order to attract attention, a marketing material should be as flamboyant as it can be, is not entirely true. There is also a growing market trend which favors simplicity. Think about an entirely black flyer with just one red swoosh in the center. Flamboyant? No. Dramatic? Yes. Simple indeed is beautiful. A blank page, in the same manner, can be used to emphasize your message. As a rule of thumb, before proceeding to add color, try designing in black and white.

Do not ‘Font-asize’

Some designers are a little to fancy with their fonts. They use all sorts of fonts for marketing materials to the point that it looks cluttered. Can you imagine letterhead printing with more than two fonts? As a piece of advice, two fonts are all you really need. And please, mind your CAPS.

Finally, when designing your marketing material always think that less is more; and not the other way around.

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