Overdoing your Booklets: The Dangers

charen smith asked:

There are dangers in having little to no involvement in your own booklet printing. However, there are also very fatal errors that can happen when you overdo your layouts and designs when you yourself print booklets. Many people can get carried away with their design for booklet printing, and there are unfortunate circumstances when being carried away with the content and the design can be detrimental to a booklet’s success. To make you more aware of these circumstances, here are a few examples that you should take note of.

When a booklet is not a booklet: There are some booklets out there that start out as booklets but become something else entirely. If the book designer or writer is overeager enough, a booklet can bloat up in terms of content and become a fully fledged book by itself. Of course the lines of being a book and being a booklet can be foggy at best, but for the most part, if you can’t read all the information you need in one sitting, chances are good that it has already crossed into the “book realm”.

This situation may sound okay, but in fact it is very bad. Booklets are supposed to be easy to read, with information that is easily accessible. Color booklets should also be very easy to carry around and most should be moderately small and more or less thin as well. If your booklet gets overdone and it has more information than is necessary, then not only will you be wasting the reader’s time, you will also be wasting your printing money in terms of extra pages printed. This is a recipe for a booklet’s failure which you should avoid by proper planning of content. Take note of this as you write your content for the booklet.

Text that bores more than it informs: Also, since booklets are a very casual medium, you don’t have to explain everything needed in minute detail. Some booklets out there go too much out of the way to explain things that they lose the main point of the booklet. Basically, the text should not bore readers into not finishing such a short booklet. It should inform efficiently with proper sections and subsections for quick access to information. Most sentences should be as concise as possible and no extraneous content should be added. If you bore your reader with a long narrative with long winded examples, then you are just fluffing content without really saying anything new. That is why you need to compose your text with directness and precision giving everything a reader needs in precise chunks of paragraphs which they can read in a short amount of time.

Images, Pictures and photographs is that all?: Of course, on the other side of the spectrum, people might not be concerned with too much text, but they do get excited with a lot of images in their booklet. In fact some people go overboard with pictures that it becomes similar to a catalog or picture book already. Now, while making catalogs and picture books is quite okay, they are still very different from booklets in terms of dimensions and overall design. If you want to produce a booklet you have to use pictures as a supplement to what your content is saying. You must not rely in them for all the things that you want to convey. A good balance between text and images is the real key to a problem free booklet.

So evidently, booklet printing must be done in a balanced way. You must not overdo any kind of content to the detriment of its purpose. Booklets must be relatively short, with concise content that can be easily understood. Pictures must supplement its content and everything should have a logical place without any unnecessary information. If you remember these tips, you should be able to produce a true booklet instead of the improper ones people release out there. Good Luck!

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