Marketing With Your Booklets

Lynne Saarte asked:

Obviously booklets are going to give people more information, but when is this actually going to be necessary in marketing your company? On what occasions do you need to give people so much information that you can’t fit all of it into a brochure or spread it out over various other forms of marketing?

Booklet printing came around for a reason, because it fulfills a need that nothing else in marketing can really match. The first area where you are going to need to give people more than the normal amount of information is when buying an expensive item. For things like cards or other expensive purchases you need to be sure that people know quite a bit about what they are doing.

This is not just information about the product itself but about payment plans, and other information they are going to need to know after the product has been bought. The more of this you can give them at once the better positioned you will be to get the sale, and handing them a single booklet does a great job of building up trust.

Next is when you need to show just how much you know about your industry, along with introducing yourself to people. Something like this works well if you are teaching classes or giving speeches at different events. What you do is get your booklet printing done ahead of time and make sure that the booklet covers more details about whatever your speech or class is about.

Now people walk away with this additional information in hand, something you would not be able to provide as well with other advertising. Brochures might be able to give people the same amount of details, but brochures look more like advertising, which is another great feature of booklets and a reason to put them to good use.

Yes, they are a part of marketing, but they are not as blatantly part of marketing, which is why they work great after a speech. You might be marketing to people, but you are doing so in a more casual manner, giving you a better chance of success.

When companies set up side programs, like an environmental protection division, this is another great time to make use of booklets. You are going to want to hand people a lot of information that tells them two things. In this case you will tell them what you are doing to help the environment and you will explain what they can do in their free time to help out as well.

You are once again marketing to them, but you are doing so in a manner that is not as obvious, and instead pushes them to join you in making the world a better place. By mixing your efforts in with things they can do you are taking the time to apply what you are doing to their life, and forming a stronger bond between them and your company.

I know there are more occasions out there where you can get good use out of booklet printing. Take the time to figure out some more that will work well with your company. I’m sure you can come up with something.

For comments and inquiries about the article visit: Booklet Printing

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