Cover Design Tips for Booklet Printing

Robert Johnston asked:

Booklet printing is simply a small book, such as a catalog, operational manual, or informational pamphlet. Of course, each type of booklet comes with its own unique layout, text, graphics, and other design techniques. Yet, all do have one common part: a cover. For any booklet, the cover reveals its level of professionalism, and is what will determine whether or not a consumer will open it to read the information inside. Although the details of the design differ with the purpose of the booklet, there are a few encompassing tips that can help with creating any booklet cover.

1. The front cover needs an engaging image that accurately portrays the subject of your booklet. Images can be feature items, as in a catalog. A pamphlet on an endangered species should use a picture of the animal on the cover. Including a tag for your photo encourages the reader to find out more by opening your booklet.

2. Often, covers display the title in sans serif fonts, while the text inside is usually a serif font. Sans serif fonts are letters that do not have curves, such as Arial. Serif fonts include flags for joining the letters, like Times New Roman, which is easier to read. Titles on book covers need to be a large font size that stands out from any smaller text, which is why using a sans serif works best for large text.

3. The back of the cover should not be left blank as often readers glance at the back before deciding whether or not to read the booklet. You can include more photos of products, a photograph of yourself, or any other image related to the message. You may also need a bio of your company, organization, or the author. Some booklets also include a synopsis of the subject, quotations from other customers or supporters, and a contact point for finding out more information.

4. Using a professional booklet printing company will help to increase its attractiveness. A commercial printer can produce vivid color printing and smooth images that are more eye-catching than if the booklet is printed on an office printer. Plus, your booklet will need strong binding in order to hold up to repeated page turning, something that a printing company offers.

For creating excellent results, spend the time necessary when designing your cover so that clients who view the exterior of your booklet will also desire to read the interior.

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