How Long is a Good Booklet?

Kaye Z. Marks asked:

If you plan to get any booklet printing done the reason is certainly because you have more you have to say than a brochure or any other kind of advertisement can handle. This is the purpose of printing booklets and the role they fill in the world of advertising. For those who need to hand over a decent amount of information or other details, they turn to booklets as their source of advertising.

Nevertheless, how long is too long, and how hard is it to get a person to sit down and read through an entire booklet? The first rule I can tell you is that the longer your booklet is the harder it will be to make a person even pick it up to begin with.

Long booklets are going to make a person pause and ask themselves if they have the time to sit down and read through the whole thing. Many might decide they do not, and so they will pass over it. The average booklet probably is not going to be too terribly long, though the exact length is somewhat up in the air. Different industries will have different standards, and it would not be right of me to sit here and write down a single optimal length for you to use.

Instead, I am saying you should first go out and take a look at the other companies getting booklet printing done. See how long their booklets are and see if you can find out how successful they were with them.

However, what if you just have a lot of information you need to give and you need plenty of room to give it in? In this case, you will have to make the decision on what can be cut out, or whether or not you should create more than one booklet.

A series of booklets can do a great job of getting your message and keeping people interested for each booklet. Given the shorter length of each booklet you have a greater chance of people reading through them, but you also have to consider how self contained each booklet is.

You are not likely to be in a situation where you will know that people are going to be able to read through all of your booklets, meaning you should make sure each booklet could be read alone and still enjoyed. Connect them, yes, but connect them in a way that still leaves each booklet able to function on its own.

You might write about different areas of a similar field, and each booklet covers one area. A person can pick up that single booklet and understand exactly what it is saying without having read any of your other booklets. This will get you the best results, and increase the odds of people wanting to read the other ones. If they walk away from each booklet confused because they did not read the one that came before it, they are not likely to care about reading anything else.

It can be rather tricky sometimes finding the right balance between too much and too little information in your booklets. Once you are aware of the issue you will be better positioned to make sure that you make your booklets just the right length and get as many people to read them as possible.

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