Five Things to Consider in Brochure Printing

Carla San Gaspar asked:

Brochures are very versatile materials that you can use in your marketing kits. Because of their versatility, you can use them in almost anyway possible. However, if you do not know the basics of brochure printing, your brochure printing campaign may end up in failure. So to help you in your brochure printing design, here are five things you should consider:

1. Is your brochure stand alone or is it used with other materials?

Brochures are very flexible tools that can stand alone or that can work well with your other marketing materials. But for them to be effective, the key here is to determine when to use stand alone brochures and when to use it in conjunction with the other materials.

For example, in your direct marketing campaign you already sent your customer a brochure that gives him the reason to buy your product now. When he responds to this campaign and inquires about your product, do not waste your chance by following up with a repetitious brochure. He is already convinced that you have a nice product, now would be the perfect time to send him additional information about the product as well as a list of other products that he might be interested in.

2. What is your brochure’s function?

Brochures have many functions and for them to be effective, it is best for you to limit your brochures to a specific function.

•    Point-of-sale brochures – these types of brochures are the ones hat are left in a specific area for you to pick up. These brochures are the ones that you pick up when you are in the supermarket, banks or malls.

•    Respond to Inquiry brochures- these brochures are sent through mail when a customer asks about a specific product.

•    Direct Mail brochures – these brochures are sent directly to potential customers to encourage them to avail of your products and services.

•    Sales Support brochures – these brochures are the types of brochures that are used as a selling aid through a sales pitch.

3. Who is your audience?

The secret to all marketing campaigns is knowing your audience. If you know what your audience needs you can decide on the kinds of information to place on your brochures. Different people have different needs and different people have different preferences. As a rule of thumb, you should know what the different preferences of your audience are in order for your brochures to be effective.

4. Do I provide clients with clear and concise ideas about my products?

Also, before you start designing your brochure, take the extra time to carefully plan out the information that you want to include in your brochure. Remember to be clear in your points and be direct to the point. When you capture your audience interest, they will read every word of your brochure. However, when a person finds your copy is dull, he can easily throw them away.

5. Are your selling points organized?

A cluttered design will surely turn off any potential customers no matter how good your offer is. Your selling points should be organized in a way that it is easy to read and easy to follow. Your points should always have a smooth flow with one point leading smoothly to the next.

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