The “WINNING” Brochure Printing Formula

charen smith asked:

If you want to succeed in brochure printing for your business you need a winning formula to guide you. You can’t just go and print brochures, you have to do the task in a purposeful and objective driven way to assure yourself of producing quality print brochures. To help you out in creating your color brochures, we are going to share you this “Winning” secret for brochure printing.

W – Writing for a target: The first tip for a winning brochure formula is to write for a specific target audience. Most color brochures are part of a larger marketing or advertising campaign. These campaigns often have target markets that they are aiming for. You brochure must aim for them as well. You can do this by writing in a style that is easily understandable and close to the target market’s characteristics. This means that you must pay attention to your market demographics and see what their sub culture is like. Study how they speak to one another, and ascertain the important issues that they discuss. Knowing this, you should easily be able to write more effectively for them by discussing the same important issues that they discuss in their own style of language. This should increase the quality of your brochure’s message immensely.

I – Images for support: The next item in our winning brochure formula is about images. You must not forget to include good supporting images into your brochure. People respond well to brochure images since they can easily and immediately relate more to a picture than a block of text. So your brochure must not go to print until you place in some winning images.

N- No to low quality: Also, you must not print in low quality. For a truly winning kind of brochure printing program you must always print in high quality. This means printing full color brochures that are well designed and edited. All quality checks must be done before any kind of mass production begins.

N – No to expensive printing:  Another thing you must know for a winning brochure formula is to say NO to expensive brochure printing. Since there are a lot of printing companies out there, especially online, the whole printing market must be vibrant enough to keep prices low. Never pay too much for your brochure printing especially if there is something cheaper that you can hire online.

I – Impact driven design: In terms of your brochure philosophy, one tip is to always aim for impact driven designs. You brochure cover should have a nice starting image that invokes intense feelings and reactions in people. By doing your brochure printing in an impactful way, people will remember your brochure more and you will get your messages across faster.

N – New ideas: Also, do not forget to use new design ideas for your brochures. Culture is a very dynamic phenomenon, and your brochures must also go with the flow as these changes occur. Keep a keen eye out there for the best and new ideas for your brochures. Once you see something that catches your eye, try to update your designs immediately so that you will always be in the “in” crowd of brochure designs.

G – Great paper stocks: Lastly, a mark of a winning brochure is a great paper stock. Always invest in high quality paper stocks with glossy finishes and coating. Brochures look better and are more welcoming if the paper stock itself looks professional and are high quality. So always print the most expensive paper stock that you can to win with your brochure designs.

Great! That is the winning formula for brochure printing.  Take note of these items and you should be able to apply them the next time you invest in promotional materials. Good Luck!

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